Resource Spotlight: United States Postal Service

Organization: United States Postal Service

Interviewee Name: Mitchell Wallace

Title: Senior Sales Consultant

Website: www.usps.com

 

Personal Bio: I am a native of Charlotte N.C. I have traveled to many places including internationally but there is no place like Charlotte. I am a graduate of Queen’s University with a degree in Communication with a focus on Organizational Communication and a Minor in Religion. I have been a sales consultant for over twenty years with great success in helping others achieve their business vision.

My job at the United States Postal Service is to help clients understand how to maximize their marketing strategy, in order to reach more potential customers. I can offer clients free solutions that will help them grow their business year over year. The United States Postal Service does not charge for any consulting we offer. I would invite anyone that’s interested in saving money and growing their business to reach out to me.


Additional Questions:

Tell us more about the USPS. What do they offer small businesses in Charlotte?
USPS offers bulk mail and volume shipping services for small to large businesses. Easily print and track labels, schedule pickups, set up commercial forwarding, and manage customer returns. Boost campaigns with targeted advertising and industry insights from marketing and shipping experts.

 

What advantages are there for small businesses when using USPS for shipping and mailing?
Free supplies to ship your customer orders domestically and internationally. Get Flat Rate products, shipping labels, and more.

 

Tell us more about the Informed Delivery app. What does it do, and how can small businesses use it for their mailing and shipping?
Informed Delivery is a free and optional notification service that gives residential consumers the ability to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon. Informed Delivery makes mail more convenient by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device. To automate the sortation and delivery of mail, the United States Postal Service® (USPS) digitally images the front of letter-sized mailpieces that run through automation equipment. USPS is now using those images to provide digital notifications to users in advance of the delivery of physical mail. Informed Delivery benefits the entire household, ensuring that everyone has visibility into mail and package delivery each day. Informed Delivery allows users to take action before important items reach their mailbox while offering mailers an unprecedented opportunity to engage users through synchronized direct mail and digital marketing campaigns.

Informed Delivery allows users to interact with their incoming mail and packages in one convenient, online location. Users receive email notifications containing grayscale images of the exterior, address side of incoming letter-sized mailpieces that are arriving soon. These images are also accessible on the Informed Delivery dashboard at informeddelivery.usps.com. (Images of larger mail, such as catalogs or magazines, are only provided if the mailer conducts a synchronized digital marketing campaign.) For items with USPS Tracking®, users will be able to view the delivery status of packages, provide USPS Delivery Instructions™, manage their notifications, and schedule redelivery from the dashboard. Most USPS domestic packages tied to the address associated with a USPS account will be automatically available on the Informed Delivery dashboard. Users can also receive USPS Tracking updates for incoming packages via a separate email or text notifications. The dashboard displays mailpiece images for a seven-day period, while package information will display for 15 days after each package has been delivered. Users can opt-in to receive email or text notifications with status updates for incoming packages, too.

 

Tell us about opportunities for marketing guidance and direct mail support provided by the USPS.
USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.

Price – USPS Marketing Mail™ Flats up to 3.3 oz

EDDM Retail® USPS Marketing Flats $0.178 per piece

EDDM BMEU USPS Marketing Mail at $0.157 per piece

 

If a business wants to talk with someone at USPS about mailing and shipping rates or marketing services, what should they do?
Feel free to contact me! 704-975-1861 or mitchell.a.wallace@usps.gov.

Is there anything else you’d like to share? We want to help our business community grow their business and help them create an everlasting business.
“When business is strong our community is strong.”


CBRBiz.com is your one-stop destination for all things entrepreneurship and business. Check out our partners to see all the incredible resources available to small business owners in the Charlotte region.

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